by Keli Ratcliffe

P1000335 Most of us have an impulse to explore, but stepping outside of what you know; your comfort zone, can be intimidating. Anderson & Associates has developed a solution to this problem. Online tourism maps. These maps will help users conquer the unknown and discover the places around them. And what’s even better; they’re mobile. So users will have this information right in their pocket… or in their purse, or wherever they keep their smartphone. Imagine you’re visiting a historic town that you’re not familiar with. You’re walking down the street and see signage directing you to a local tourism map. You scan the QR code on the sign with your cell phone, and voila, you’re taking a historic walking tour with the phone as your guide.

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Or maybe a tourist wants to go for a short hike that isn’t too far away from their current location. Using a tourism map will help them find the closest trail on their mobile device or computer. There are countless scenarios for these apps to be used. Psychologists say that you have only a short opportunity to spark human interest into action. This is why having all your tourism assets easily assessable thorough digital technology is so important.
Users will be able to track their location on the map while they walk, ride, or even as they float along the local waterways. Travelers can easily utilize the information to find nearby restaurants and tourist attractions. The possibilities are endless. YouTube videos or voiceover recordings can be linked based on user location to enhance user experience. Mobile tourism maps can be useful tool with the goal of acting as a catalyst for economic growth by boosting tourism. For more information about mobile tourism apps contact Bryan Powell at powell@andassoc.com or B.T. Fitzpatrick at fitzpatrick@andassoc.com.

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