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Tom's Creek Interchange Website
Because of the location of this project in relation to flourishing neighborhoods and the student population at Virginia Tech, being able to communicate the details of the project, answer questions effectively, and distribute critical information about detours and traffic patterns, the Town and the construction team developed a website that was advertised to serve this purpose.
The website was designed to feel as though it were a part of the Town of Blacksburg's homepage. It was kept simple in order to communicate the important information and make it easy for locals and residents to locate the information relating to the progress of the project, as well as the impacts the project would have on their daily travels and commutes.
The schedule information is updated weekly and visitors to the website can find contact information for additional questions, facts about the project and its timeline, and photos that are being taken and posted as the project progresses. Steele acknowledges the success that the website has been for the Town of Blacksburg. People refer to the site for answers to questions that they would normally ask Town of Blacksburg employees. "The site has been a vital tool for informing the public," Steele insisted. "People go to it because it is accurate." &
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